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Target Smart

Whether it’s is clicking on your search ad and visiting your site or researching the latest models on their favorite automotive site, these are the actions of modern car shoppers. Pixel Targeting can define and target these types of actions better than anyone in the industry.  Once someone enters the automotive buying cycle and begins to take actions that lead to test drives and dealership visits, you need to do everything you can to bolster top of mind awareness and dealer name recall.

PIXEL TARGETING CONNECTS YOU WITH ACTIVE,
IN-MARKET SHOPPERS.

Connecting with active in-market car shoppers is the name of the game for automotive online display advertising. Market Data Pixel Targeting allows us to eliminate wasteful impressions and target brand specific automotive intenders.

Here is how it works. Consumers go and research cars at the sites they already know and trust.  In fact studies show that over 90% of car shoppers use the internet during this research and consideration phase. While they are shopping, many of the major automotive sites they visit use a pixel data code to place an anonymous cookie on their browser. Many of these automotive sites use this data to refine the user experience on their site. Some automotive sites also sell this data in mass, as additional revenue sources.

We buy this data updated fresh daily with built in geographic targeting. We scale the data to match your brand and geography.  Then, working with over sixty different ad networks we deliver your ads on up to literally thousands of sites across the Internet. On average each targeted pixel (cookie) will be delivered 5 to 7 ads for the 30 days following targeting.

This is the most cost effective way to drive brand awareness with car shoppers while they are shopping.  Combined with a contextual and behavioral targeting, a Pixel Targeting campaign delivers impactful ad impressions to the most valuable group available;  the group that actually intends to buy a car.

Start connecting with active, qualified, brand specific, in-market shoppers in your area today!
Call Now (888) 653-4057

PIXEL TARGETING BUILDS RELATIONSHIPS THROUGH-OUT THE BUYING CYCLE

Your dealership spends a lot of money to drive people to your website and location.  You put your web address on business cards, print ads, TV ads, radio ads, plate frames, direct mail campaigns, but 98% of the web visitors you generate leave without saying a word.  Instead, these potential customers visit your website and then “shop around” at your various competitors prior to making a decision.  Now you can "follow up" with these prospects that have visited your site.  Retargeting will help you keep the top of mind awareness that you need if you are going to drive phone and foot traffic to your dealership.

Dealer Data Pixel Targeting (also called retargeting and re-messaging) delivers targeted ad impressions to people who have already been to your website, helping you to develop and maintain top of mind awareness throughout the buying and shopping cycle. We deliver these ads on the sites that people visit regularly - from news sites, sports sites, social networking sites, to blogs and informational sites. Dealer Data Pixel Targeting is the one of the only forms of advertising that actually increases the ROI on the rest of your ad spend.

Make the most of your total ad spend and start driving people back to your site for a second third or fourth look at your offerings today!